HGB delivers appetising interior brand design and customer experience

By Jacqui Gage-Brown, Aug 30 2019

Te Rapa just got a little more appetising!

Do you like healthy food and the ability to customise your meals? Well, we’re going to let you in on a little secret, because unlike U2 we’ve finally found what you’ve been looking for… and you’re going to love this amazingly fill-good restaurant: Fill a Bowl, not to mention it’s interior brand design!

Joining the food-hub on Te Rapa straight, just a short lime scooter away from HGB HQ, we guarantee Fill a Bowl is going to be your new fam-fav. Their innovative approach incorporates the speed of a fast food chain, the health benefits of a salad bar, and all the opportunities for you to ‘Make Anything Possible’.

Matt Gatchell, owner of Fill a Bowl, wanted to create a ‘gram-able identity for the company, to showcase their 🎶 young, wild and free 🎶 attitude towards life.

With that brief to hand, HGB SMC Michele dug in… to uncover Fill a Bowl’s brand DNA. This provided the ingredients we needed to determine how the brand would look and feel to achieve Matt’s dream.

Our creative Kat then took these ingredients and worked her magic – like literally, you should see her imaginative prowess – on the store’s interior design. “Once Michele had completed her insight interviews, I spoke with Matt to gain his vision for the space. From there I could start my design process, to give their (new) brand a distinct personality,” Kat explains.

Step one in the process was creating a moodboard. “I wanted to blend the old with the new, bringing the existing logo to life and filling the premise with personality. I wanted the design to make the environment a place that people would want to come and dine in.”

And that’s exactly what she did!

We think the results speak for themselves. Fill a Bowl is a place filled with passion, personality and yummy, healthy food. It’s a place where people can fill their bowl and their senses (without all the hipster features). You can even take a selfie for the ‘gram while  waiting for your order… or just cause, lets be fair, who doesn’t love a photo-op.

But don’t just take our word for it, you can see – and taste – it for yourself at 560 Te Rapa Road, Hamilton. And don’t forget to tag us in your posts 😉