Every organisation has a ‘why’. Your why is the heart of your organisational identity. It’s the reason people choose to join your team, clients choose to work with you, and customers choose to do business with you. Your why forms the foundation of your strategic positioning, brand strategy and organisational values.

Marketing and brand agency Point B has worked with a vast array of clients throughout the Waikato and NZ, helping them uncover their why – their core purpose – and create brand strategies and organisational identities connected to this.

Drawing on author and business leader Simon Sinek’s ‘start with why’ approach, we partner with you to define your core purpose and organisational values. Our team then creates effective and meaningful strategies to bring your positioning to life, through branding, marketing, communications, and culture.