Creative packaging design for the FMCG market

By Emma Knapp, Jun 3 2021

We’ve all been there.

Standing in the supermarket aisle, looking at endless rows of biscuits packets, jars of honey, boxes of eggs… shelves packed with different brands. How do you choose? As a supplier, how do you capture the attention of the customer? How do you get them to choose your product over the many others? This is where product packaging design comes into play.

At HGB, we know that creating meaningful experiences is an important aspect of your marketing strategy and brand identity – which is why we love working with our clients to create creative packaging solutions that help their brand stand out.

We understand the impact of packaging design, read on to find out why.

Brand consistency is key

Whether you’re new to the game, or an old hand, let’s make sure your brand identity is concise, clear, and meaningful.

You might have a great logo, optimised website, and engaging content on your social media channels – but does this extend to your product packaging? Good packaging design should reinforce your brand – consistency helps build credibility and customer loyalty.

Effective branding helps shape a meaningful journey between the customer and you.

It might be as simple as a consumer seeing your brand on social media and then recognising it on the supermarket shelf that helps them make that final purchasing decision. But over time, your brand identity is how you will make an emotional impact on consumers, which turns them into loyal customers.

Don’t forget to consider how the packaging aligns with your brand values and connects with the overall strategy. If you have a brand value to be customer centric, make sure the packaging is developed with the customer in mind throughout the entire process – how can your packaging best serve the customer? Perhaps environmental responsibility is at the core of your business strategy, sustainable packaging will reflect this commitment back to the customer.

Making these connections begins the moment someone interacts with your brand or product, so make it count.

Stand out from the crowd

In a crowded and competitive marketplace, it’s more important than ever to ensure your brand stands out.

Did you know that on average we are exposed to over 5,000 brands every single day (wow!) – what sets your product apart from the rest?

What’s more, research proves that first impressions matter. It only takes seconds to make a snap judgment about a brand or product – and design plays a key role in influencing that first impression. Visual appeal is incredibly important when considering your packaging design, consumers are more likely to pick up a product they are visually attracted to.

Packaging design is what gets you seen – it’s the unique, innovative, and creative packaging that gets people talking and sharing!

The details matter

So, we know first impressions are important, but the small details will set your brand apart from the others.

Creative packaging is an opportunity to not only stand out but also a chance to create a meaningful experience for your customer.

Consider the details that could elevate your packaging – could you include a cleverly branded sticker or well-designed thank you note. Do you have an eye-catching design on the outside of the box that you could weave inside the packaging to surprise the customer?

How can you encourage consumers to share your product? Opening the packaging should be an experience. Packaging design can be the difference between attracting new customers or losing them. A positive emotional response builds loyalty among purchasers, who will advocate for your brand.

Taking the time to think about every single detail that goes into beautiful product packaging is a vital part of your marketing strategy.

Are you ready to unlock your potential?

At HGB, we design with a difference; our super-talented team is ready to help you create meaningful experiences for your customers.

If you’re looking for a strategic marketing agency that can work with you to develop creative packaging design solutions, let’s talk! And if you’d like to speak to a happy customer, we can connect you with Heyden Farms for a referral.

Come in for a coffee and chat today to see how we can deliver your design requirements.