Google Remarketing, what you need to know and why you need to do it

By Rohan Xavier, Mar 11 2022

It’s like déjà vu. You’re sitting at your computer, where the same Urban Homes house and land package you were gushing over last week pops up on your web browser. Is it a coincidence, serendipity, or maybe it’s Google’s remarketing ads?

Here at HGB, you could say we know a thing or two about the digital landscape, and as certified Google Partners, we can confirm it’s Google’s remarketing ads. So, what is remarketing in your Google Ads, and why do you need it? Join is us, as we explain.

What are remarketing ads?

There are two ways you can look at remarketing ads. The first is straightforward, it’s a way to connect with people who’ve previously interacted with your website. The second is a little more technical, where it is a responsive campaign objective, using a tracking code to place cookies in the browsers of people visiting a website and delivering ads through different digital platforms. The main point of the ads is to qualify people who have previously shown interest in your product or service, then serve the ads to the people who have the specific cookie.

It’s simple, and yet not at the same time.

Here are the benefits:

The benefits of remarketing with Google Ads are far-reaching. When you place ads with Google the touchpoints are broader, the ads are more customisable, and there impacts branches even further afield:

• Timed Reach. Show your ads to people who’ve previously interacted with your business when they’re more likely to make a purchase.
• Focus your advertising. Use a pre-existing marketing list, for example, abandoned carts to bring your brand back to the top of mind.
• Bid to success. Automated, real-time bidding allows each remarketing campaign to be optimised to your budget.
• Create ads with ease. Produce text, image, and video ads for free with Ad gallery.
• Campaign reports. Receive in-depth statistics on how your campaigns are performing, where your ads are showing, and what price you’re paying (metric dependent).

And the options are vast… which means there are multiple ways to optimise your remarketing tactics to benefit your company.

 

Your HGB how-to guide

If you want to be seen, and seen again, we’d recommend introducing your business into the wonderful world of remarketing. Not only do they go above and beyond social remarketing adverts, but they can also appear to be organic in their approach – hey, they might even create that uncanny sensation you’ve already seen the product or service before…. But, you just can’t quite put your finger on where…

If you have any issues, or you need some help with your remarketing ads, contact your local certified Google Partner (like HGB) to get your remarketing set up and going, fully optimised and working for your business.