Why you should be taking TikTok advertising seriously
By Vivienne Hyde, Oct 25 2024
We all know the story: in a few short years, TikTok has taken the world by storm and become one of the fastest-growing social media platforms in history.
But did you know over 35 percent of Kiwis are active users?
It’s becoming a powerful tool for businesses to reach younger engaged audiences, and I see huge potential for industries you might not initially consider – like construction, education and service-based brands.
Why should you advertise on TikTok?
It’s time you added TikTok Ads to your marketing tool kit. TikTok users represent some of the most active and engaged audiences on social media platforms.
- Targeted Reach: TikTok’s advanced targeting options allow us to reach your ideal customers based on demographics, interests, and behaviours.
- High Engagement: Kiwi TikTok users are spending an average of 70+ minutes per day on the app, allowing your ads a greater chance of being seen and interacted with.
- Creative Formats: TikTok offers a variety of creative formats, including video ads, sponsored hashtags, branded effects and user-generated spark ads, allowing you to showcase your brand in unique and engaging ways.
So what’s the catch?
Budget is a big consideration with TikTok and with a current minimum daily ad spend of $50, you’ll want to focus on content that will LAND with your audience.
| Age | Audience |
| 18-24 | 39.06% |
| 25-34 | 35.38% |
| 35-44 | 13.94% |
| 45-54 | 6.80% |
| ≥55 | 4.82% |
Who are the NZ TikTok users?
The vast majority of Kiwi TikTok users are aged 18 – 34 with the majority of users located in Auckland.
| Region | Audience |
| Auckland | 50.02% |
| Canterbury | 14.40% |
| Waikato | 9.35% |
| Wellington | 9.00% |
| BOP | 4.84% |
Will my Facebook ads also work on TikTok?
While repurposing content across social platforms can work in some cases, TikTok isn’t really the place for overly curated advertising.
Active consumers go to TikTok to switch off. They enjoy ‘lo-fi’ content – lower-effort, unpolished, heartfelt, story-telling content that doesn’t have an obvious call to action.
What is lo-fi content?
Lo-fi content is the opposite of high-quality, well-polished content. It embraces the raw; the unrefined – its distinctly human. Lo-fi content is often filmed with a phone and contains minimal editing.
That’s exactly why it works for TikTok.
It’s time to embrace lo-fi content and step outside of the comfort-zone with fun and authentic videos to reach new audiences and showcase the value your brand has to offer.
Ready to get started? Contact us today to learn more about how TikTok advertising can benefit your business.