What does it mean to be in Google Partner program?

By Rohan Xavier, Sep 10 2021
HGB is many things – a strategic, digital and design marketing agency, a team of trailblazing creative individuals, and a Waikato-based advertising powerhouse. But did you know our digital team is built on the foundation of a successful partnership?

You’d be forgiven for thinking the answer to this was Jacqui and Kylie, which is true, but today we’re focusing on another dynamic duo: HGB and Google.

HGB joined the Google Partner program many moons ago to drive our Google success, enable growth in our clients’ portfolios, and further develop our Google Ads skills in an ever-evolving digital landscape. But what does it really mean to be a Google Partner and what does this mean for our clients?

Well, we’re glad you asked…

A partnership that drives success

Launched in 2013, the Google Partner program was introduced to provide accredited Partners with the tools, resources, and support to succeed in their online Google Advertising initiatives. Here, Google recognises companies for their Google Ads skills and expertise, to optimise campaigns and drive results, through:

  1. In-depth training in all areas of Google Ads
  2. Access to education and insights not available to the general public
  3. Specialised support and technical advice on campaigns to ensure every dollar is well spent
  4. Recognition and rewards for both the client and agency to future-proof their digital success

To achieve Partner status, an Agency and the Account Manager need to be able to prove they are worthy of the Google Partner Badge. So, you might say there are a few hoops to jump through.


Expert Knowledge, Google Standard

As the world’s largest search engine, it is difficult for us mere mortals to comprehend Google’s epic size, and how popular it truly is. But, there is one thing we know for sure: the Google brand brings with it a level of trust that is unparalleled… and Google does everything to protect this reputation. This is how you know when you partner with a certified Google Partner, you partner with an expert.

Google Partner agencies are companies who have passed Google Ads product certifications exams, are up to date with the latest product information and are required to provide ongoing training so their team understands the latest digital developments.

The Google Partner Badge certifies that a digital marketing agency has the knowledge required to provide their clients with a top-tier Google Ads service, across search, mobile, video, shopping, and display advertising.

HGB and Google

Your digital marketing and online presence shouldn’t be an afterthought, it should come through informed and educated decision-making.

Here at HGB, we offer a team of highly trained and experienced digital specialists who have not only completed the Google Partner certifications but understand the Google landscape, so you don’t have to.

Let us, help you understand what a meaningful Google experience is. Contact the HGB today to find out how.

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