Iconic3D

DELIVERABLES

• Brand Identity
• Strategic Marketing
• Photography & Videography
• Social Media Advertising
• Public Relations, Media & Event organisation

When our client Iconic Construction approached us to launch a sub-brand for their revolutionary 3D-printed concrete building division, it needed to be complementary – and dare we say – Iconic.

The design, which draws from their existing brand, incorporates bold colours and elements that align with the cutting-edge homebuilding Iconic is known for.

We helped Iconic launch the brand at the Christchurch and Hamilton Home and Garden Shows with workwear, signage, and an expanded digital presence. This included site photography showcasing the unique build process, which was shared on social media as a series of progress update videos.

The campaign culminated in a highly successful grand opening, where our team worked to engage local and national politicians, generating strong advocacy. We amplified this with a comprehensive earned media strategy, securing excellent coverage in Stuff, The Waikato Times, RNZ, and Newshub.