NZ Clinical Research

DELIVERABLES

• Brand Identity
• Graphic Design
• Strategic Marketing
• Social Media Marketing

More than 15,000 New Zealanders have volunteered to take part in clinical trials with NZCR. These awesome volunteers make it possible for NZCR to research new medicines and advance global health.

We’ve helped NZCR deliver impactful digital marketing and recruitment campaigns for the past 2 years, and this year we worked with their team to refresh the brand identity.

We set out to develop a brand that stands out in a noisy digital environment, attracts and connects with audiences, and motivates people to register for a trial. A warm and inviting colour palette was developed, with strong photography at the forefront, emphasising the human aspect of NZCR.