Recruitment marketing is a phrase we’ve used a lot over the last couple of years.
We’re seeing more and more businesses utilising channels like digital ads, billboards, radio and more to reach their audience, market jobs and the benefits of working for them – or in the case of Te Waka, the benefits of working in the Waikato.
Te Waka Waikato approached us to help them develop a range of eye-catching and enticing campaigns using this tactic to generate recruitment leads within the construction industry – with our focus on driving awareness of the roles available alongside the benefits of living and working in the Waikato.
We’re certain we will continue to see recruitment marketing being on the list of deliverables for clients across New Zealand.