Off The Track Food & Bev create cultivated experiences, with wholesome and hearty cuisine for events across the Waikato. The team at Cambridge Raceway wanted an identity that was fresh and fun, and highlighted their customised experiences.
Our team created an engaging brand suite that takes a light-hearted approach to traditional catering. The ampersand icon was developed as a visual thread to weave their key messaging together, and was further brought to life through animation.