Blog - Point B Strategic Marketing

Why you should be taking TikTok advertising seriously

Business, Digital

Leadership changes at HGB

HGB ticks over 10 years of meaningful experiences

Business, Marketing Agency, Strategy

HGB getting ready to kick off 2023 with key appointments

Business, Marketing Agency, Strategy

How a marketing agency can support recruitment marketing efforts

Digital, Marketing Agency, Recruitment

Why you should be optimising your Google My Business page

Digital, Marketing Agency, SEO

The importance of getting a stellar Google Business review (and how to get more of them)

Digital, Google Ads, Marketing Agency

Google Remarketing, what you need to know and why you need to do it

Digital, Google Ads, Marketing Agency

How to get more leads with Google Search Ads

Digital, Google Ads, Marketing Agency

Should you run Google Shopping Ads if you sell online? YES!

Digital, Google Ads, Marketing Agency

HTTPS sites and Google Chrome

Digital, Web Design

Creating irresistible website content, here’s how

Content, Digital, Web Design

What does it mean to be in Google Partner program?

Digital, Google Ads

5 benefits of working with a Google Partner

Social media advertising campaign for Wireless Dynamics

Case Studies, Digital, Social Media

How to choose a meaningful marketing partner

Business, Marketing Agency, Strategy

The 10 best techniques to make your website homepage standout

Digital, Marketing Agency, Web Design

In-demand marketing skills available from HGB

Business, Marketing Agency, Strategy

Four reasons why you should use an external marketing partner

Digital, Marketing Agency, Strategy

Creative packaging design for the FMCG market

Brand, Design, Strategy

How to get to know your clients

Business, Marketing Agency

Taking the perfect social media photo – 8 quick tips!

Design, Social Media

How to build your buyer persona

Content, Digital, Strategy

Building a brand

Brand, Design, Marketing Agency

The importance of SEO and how to Do It Yourself (DIY)

Content, Digital, Marketing Agency, SEO

Using emojis in marketing: 👍 or 👎?

Content, Digital, Marketing Agency, SEO

Social media marketing: Six tips to get your voice heard

Digital, Social Media

How to create Calls-To-Action (CTA) that rock!

Digital, Strategy

Urban Homes, lockdown, and Build-a-Fort social media competition

Brand, Content, Digital, Strategy

How big should your marketing budget be?

Marketing Agency, Strategy

How to stop brand bastardisation with brand guidelines

Design, Marketing Agency

Your marketing hero

Brand, Design, Digital, SEO, Strategy

Beginners guide to Google Ads

Digital, Google Ads, Strategy

Lockdown learnings and the future of marketing

Design, Digital, Strategy

HGB’s guide to search engine optimisation

Content, Digital, SEO

SEO strategy delivers first page results within four months of brand launch!

Digital, Marketing Agency, SEO

Five things HGB and Harley Quinn have in common

Business, Strategy

Impressions of a newbie at HGB

Marketing Agency

Tri-fecta with refreshed brand and website for international sporting event

Brand, Case Studies

Why look for a unicorn when you can get a team of legends?

Marketing Agency

Digital strategy results in 300% website traffic growth

Case Studies, Digital

7 lessons from 7s rugby that HGB can help you with (well, 8 but you’ll see why)

Marketing Agency

Waikato District Council organisational values artwork

Brand, Case Studies, Design

Papa Mo’s entertains serious fun in their brand and interior design

Brand, Case Studies, Design

Reflecting on people and talent at HGB

Marketing Agency, Strategy

HGB strategic marketing partner helps Waikato District Council

Case Studies, Marketing Agency, Strategy

Five reasons “Leading Kids Effectively” works for businesses too

Marketing Agency, Strategy

Christmas-marketing is coming, and we’re a bit excited!

Design, Marketing Agency

Lessons we learnt from the imaginary ‘new player in town’

Business, Marketing Agency, Strategy

Rural market insight, straight from the farmer’s mouth

Marketing Agency, Strategy

HGB delivers appetising interior brand design and customer experience

Marketing Agency

Lugtons sold on new positioning and brand strategy

Brand, Case Studies, Design

How vehicle branding creates a mobile billboard

What is UX, user experience, and why do you need it?

What I really took away from the 2019 Adobe Symposium

Marketing Agency

Eight ways to make the most out of your LinkedIn profile

Marketing Agency

HGB illuminate MBS’s new accounting brand design

Brand, Case Studies, Design

Mapping Skin Scan’s road to brand name awareness

Brand, Case Studies, Design

What is Marketing Automation and how can it help your business?

Content, Digital

Storytelling: Personal vs. Higher Purpose Approach

Retail brand development brings a sense of wonder to Hamilton

Case Studies, Design

Lightwire’s website upgrade delivers increased user experience

Case Studies, Digital

Relocating your business to the Waikato? HGB has some top tips for your move.

How to do your own UX research

How to boost conversions with great UX

Urban Homes bring their organisational values to life

Case Studies, Design

Sponsorship document helps secure naming rights sponsor FitAid

Case Studies, Design

Customer reviews: The reality of ratings and reviews

Brand, Business, Digital

Have you refined your website user experience lately?

Digital, Marketing Agency

Why Google has said you need HTTPS for your website

Business, Marketing Agency

Why we’ve decided we wont be pitching for your work

Brand, Marketing Agency

Good for the community, good for business

Brand, Business, Marketing Agency, Strategy

Urban Homes shares wisdom for strategic business growth

Business, Marketing Agency, Strategy

New website positions leading Hamilton recruitment company above its competitors

How to create your company’s values

Telling your business success stories through case studies

Business, Marketing Agency

Strategic positioning connects the pieces for Millenium’s brand evolution

Sparing a minute to save a life, donor campaign

Case Studies, Strategy

Media success for Jersey NZ and HGB with a well-targeted press release

The GDPR and what it means for you

Picture perfect! Three top tips for a successful photoshoot

Brand, Marketing Agency

Five things we’ve learnt from five years in business

Business, Marketing Agency

HGB designer spotlight – Katrina Wilson, senior designer

Online Contractors’ road to a stylish brand development

Danielle’s top arty events of 2018

Business, Marketing Agency

HGB’s not so guilty pleasure – marketing lessons from The Bachelor

Business, Marketing Agency

Why climbing the Hakarimatas is like running a business

Business, Marketing Agency

Sponsorship proposal development with a touch of Magic

Howzat! Why New Zealand sports teams need to work on brand engagement

Brand, Marketing Agency

How HGB created its brand persona and why you should create yours

Content, Digital, Marketing Agency

Work with people who believe what you believe, the power of shared values

Business, Marketing Agency

Top five marketing lessons from CrossFit

Business, Marketing Agency

SMART goals for SEO success

Corporate brochure design inspires transformation in Las Vegas

Ben the Intern’s top five tips to optimise your website

Keeping (your) company on LinkedIn

Business, Marketing Agency

LinkedIn: are you connected?

Business, Marketing Agency

Creating Fieldays stand design that wow the crowd

Design, Marketing Agency

Boosted Facebook posts, the added benefits for your business

Business, Marketing Agency

Ready, set, goals: How to set your S.M.A.R.T goals

Business, Marketing Agency

Semi Permanent 2017 reflections

Design, Marketing Agency

Looking for a marketing internship? Here’s what they don’t teach at uni

Marketing Agency

Tales from Hell: How a strategy can keep the grim reaper from calling

Brand, Business, Marketing Agency

Five tips for spicing up your out of office email message

Content, Marketing Agency

How to increase traffic to your company’s website through keywords

Business, Marketing Agency, SEO

How to choose the right tone of voice for your creative pitch

Business, Marketing Agency

Danielle’s top seven arty events of 2017

Business, Marketing Agency

The importance of a strong support team

Business, Marketing Agency

A quick guide to landing pages, and why we love them

Digital, Google Ads, Marketing Agency

3 reasons to love working with your account manager

Marketing Agency

7 tips for creating landing pages to maximise your marketing ROI

Digital, Marketing Agency

Catherine’s top five design events

Business, Marketing Agency

Top 10 design accounts to follow on Instagram

Business, Marketing Agency

Fieldays fever – top tips to create online content for a rural audience

Content, Marketing Agency

The Global Reach of Social Sharing

Business, Marketing Agency

7 tips for capturing sales leads (that every business should know)

Business, Marketing Agency

Kylie’s 7 tips for creating a killer proposal that wins new work

Business, Marketing Agency

Advice from a supermum

Business, Strategy

How to gain back peoples’ trust in Telemarketing

Business, Marketing Agency

Why our marketing consultancy focuses on work-life balance

Business, Marketing Agency

HGB Double Finalist in 2015 Westpac Waikato Business Excellence Awards

Business, Marketing Agency

How to master the art of social media for lead generation

Digital, Marketing Agency

HGB emerge as winners at 2015 Westpac Waikato Business Excellence Awards

Business, Marketing Agency

3 tips to out smart ad blockers with inbound marketing

Business, Digital, Marketing Agency

How successful online offer forms avoid common pitfalls

Digital, Marketing Agency

One liners: what does your strapline say about your business?

Business, Marketing Agency

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